FOOTBALLERS LIVES AND
Exclusive star-driven video content
#footballerslives is a unique content platform powered and owned by KICCA Media. We are based in central London, a team of 25+ staff handpicked to deliver big media/sporting projects. #footballerslives is cored by 25+ top Premier League stars with a social fan following of more than 100m. We focus only on their lifestyle content and passions. They are our partners in a relationship built on trust. Exclusive, behind-the-scenes videos. Players as you have never seen them before.
We have launched a subscription channel in partnership with the stars across social, mobile and web delivering more than 50 exclusive videos a month. Their music, style, hair, food, fashion, tattoos, gaming, cars, pets – their entourage. Plus competitions, offers and quizzes. A global network of partners and fans in 100 countries.
Our stars have more than 100m followers. The #footballerslives marketing push will involve key trusted media partners, influencers with proven engagement, the stars' own social channels reaching out to their avid fans, legends of the game and the leading mobile networks.
THE PROPOSAL -
A GREAT OFFER
FOR THE FANS
We want the launch to be exciting and great value for the fans through our affiliate partners. Our design and marketing team are creating more than 50 different stickers, puffs, GIFs, videos and posters. Key lines will include:
+ EXCLUSIVE FREE 7 DAY TRIAL
+ GET CLOSER TO THE STARS
+ STARS WILL ANSWER YOUR QUESTIONS EVERY MONTH
+ OVER 50 EXCLUSIVE STAR VIDEOS EVERY MONTH
+ COMPS, OFFERS, QUIZZES
+ MUSIC, GAMING, STYLE, SUPERSTITIONS, PETS, CARS, TRAINING TIPS AND EXCLUSIVE SIGNED PICS OF THE STARS AS YOU HAVE NEVER SEEN THEM
+ TOP STARS FROM THE TOP PREMIER LEAGUE CLUBS
PARTNERSHIP PROPOSAL - HOW WE WORK WITH YOU
Simple rules of engagement. We will pay you £2 for every new subscriber who pays for one subscription. All we need from you is space. We will give you a unique code to track every conversion you generate. We partner with top experts in the subscription support industries. Our payment processing is handled by Vantiv, one of the largest and most respected credit card processing companies in the world. Our subscription processing partner, MPP Global, has over 20 million subscribers, processes over 700,000 transactions per day and includes Sky TV and The Times as clients. Our Direct to Consumer marketing partner, Fosina, is a leader in subscription commerce solutions and has converted over 1 billion subscriptions for clients including Disney and Wal-mart. We provide transparent accounting and audited reporting using our financial support partners including Silicon Valley Bank and Thomson Reuters.
Media partners: we will create multiple shapes for web and social – 30+ puffs and promos. The promos will be player- and club-specific as well as generic #footballerslives. We will track which treatment has the best results . And we can cut you out some exclusive content - we film the stars for three hours a shoot. Some will be VR – an Arsenal player being chased by Walking Dead zombies with the legend: “This is #footballerslives”. So not a standard promo.
Influencers: we presume your clout is on social. The promos will be same style as the stars' except we will give you a mix of star- and club-specific plus generic. Our stars will tag you in messages based on commitment. We want you to become part of the family.
Legends: you have a special place in the sport and the history of the clubs you played for. Your following is loyal and long term, many of you are forging new careers and profiles. All of you are aware of your media presence. Dion Dublin is a close friend and ally of KICCA Media.
The stars: they will be carrying the same promotions and helping drive sign-ups using their reach to millions of avid fans. That list of players in the #footballerslives stable will grows each week.
This is a timeless campaign as we continue to sign new stars, launch new channels such as e-gaming, #footballersInk and FootballersAtTheMovies. The bigger show you give it, the more you will convert.
The entire process is fully audited. You will receive a monthly report of sign-ups and a simple contract will be sent to you outlining the agreement between you and KICCA Media signed by KICCA’s CEO Graham Walpole, a former Senior VP at top global sports agency IMG.