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Dressing Room DJ
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KICCA Media and Spotify launch DRDJ 
THE music channel of the leading sports stars

An exclusive new online series revealing the music secrets of the top Premier League football clubs. Every week the star players, the dressing rooms DJs, reveal the tracks that motivate their team-mates


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+ Playlists the stars train to, relax with, psych themselves up
+ Players “In Residence” with Spotify
+ Celebs and fans requesting tracks for the dressing room mix
+ Reaching millions of avid sport and music fans
+ Season 1 December 2016 to May 2017 - 100M video views

Behind the scenes
with our
stars

+ Top stars share dressing room bangers that fire up the team
+ Big match anthems. Special mixes. Rap battles
+ Stars review new releases, music news, latest movies and TV
+ What they're listening to in the car, on the team bus
+ Insights into the music that drives them on to be champions
+ Playlists that help them through the pain of injury
+ Livestreaming with team-mates and top DJs



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+ World’s biggest music streaming service
+ 130M users creating $2B annual revenue
+ New focus on video content
+ 11.5M social following

 

KICCA Media:
who we are
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+   PARTNERS with 50 leading sports stars
who have a combined social reach of 75M.
+   WE CREATE, distribute and monetise their lifestyle video content.
+   For brands WE DELIVER a single point of access to the UK's largest influencer market network plus star association/endorsement.
+   WE OFFER tailored creative content around brand-friendly themes, cross-media distribution and seamless brand integration.
+   KICCA’s executives have run some of the world’s largest media and sports marketing businesses. The Team has been specifically assembled to create and launch ideas of scale.


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PROVOKE
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PROVOKE is a weekly online entertainment show – the stars reviewing a 4-minute video package. The latest music, the big entertainment headlines, blockbuster movies and TV shows. Gogglebox for social. A brand new exciting destination, watched by millions of fans every week. A unique opportunity for a brand to associate with cutting edge content.

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A range of opportunities for brands

Delivering 100m video views across leading social networks

 

Full sponsorship
of DRDJ

We offer full naming rights and extensive branding and co-promotional activities
    +   For Launch
    +   By season (Dec 16–May 17) 
    +   By month 
    +   By week 

Tailored sponsorship
of DRDJ

We can build a sponsorship package to support any marketing activity and to help you better connect with your customers. We can align your existing activity with our content, to reach key audience segments. 

    +   Trading Playlists – players in residence with Spotify
    +   Dressing Room Playlists – all the tunes before the big match
    +   Footballers Lives – music news and interviews with the stars
    +   User Generated Content via promotions and competitions

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Branding
opportunities

We can build in to all our content and edits a range of features to drive brand engagement as well driving traffic to point of purchase
+   Sliders and logos
+   Calls to Action
+   Buy now buttons
+   Brand mentions by stars
+   Product placement
+   Competitions and giveaways

 

 

 

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Activation
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+   Video content will be edited and optimised for all key social channels, and will published to ensure maximum reach and engagement
+   Our stars share the DRDJ content they co-create via their own social channels, Reaching millions of their own avid fans
+   Brands can post DRDJ content to their own channels and social networks, and can support the activity with the own paid media
+   Opportunities to extend to advertising, sponsorship or star endorsement

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DRDJ
distribution

+   DRDJ will launch a major media/PR launch campaign
+   This will involve the UK’s largest media companies
+   Established avid social audience of millions
+   Across Facebook, Twitter, Instagram and YouTube
+   Worldwide syndication network plus exclusive media partnerships

 

For further info please contact:
sales@kicca.com