A BRAND NEW MUSIC VIDEO CHANNEL

SPOTIFY-DRDJ-LOGOSPOTIFY-DRDJ-LOGO

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+ TOP SPORTS STARS SHARE THEIR DRESSING ROOM PLAYLISTS
+ BIG MATCH ANTHEMS, SPECIAL MIXES, RAP BATTLES
+ FANS PICK TRACKS TO GO IN THEIR TEAM'S PLAYLIST
+ BRANDS BAKED IN, COMPETITIONS AND OFFERS

 

PARTNERSHIP
WITH SPOTIFY

+ WORLD’S BIGGEST MUSIC STREAMING SERVICE
+ 100M USERS CREATING £1.5BN ANNUAL REVENUE
+ NEW FOCUS IS ON VIDEO CONTENT
+ WILL SEND STARS PRE-RELEASES TO REVIEW

 

 

LINEALINEA

THE STARS

+ LEADING FOOTBALLERS, CRICKETERS, BOXERS AND RUGBY STARS
+ FILMED ALONG WITH THEIR FAVOURITE LEADING MUSIC ACTS
+ INTIMATE NEVER-BEFORE-SEEN INSIGHTS INTO THEIR PASSIONS
+ THE MUSIC THAT DRIVES THEM ON TO BE CHAMPIONS
+ PLAYLISTS THAT HELP THEM THROUGH THE PAIN OF INJURIES
+ DRESSING ROOM BANGERS THAT FIRE UP THE WHOLE TEAM

       

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1M VIDEO VIEWS A WEEK ACROSS SOCIAL MEDIA AND SYNDICATION

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HOW  IT WORKS

+ TWO SELF-FILMED VIDEOS A WEEK PLUS SET PIECES WITH FILM CREWS
+ PLAYLISTS THEY TRAIN TO, RELAX TO, PSYCHE THEMSELVES UP TO
+ FILM THEMSEVES IN CAR, GYM, PICKING BIG MATCH PLAYLIST
+ REVIEW LATEST TRACKS, NEW RELEASES, LIVE SHOWS
+ LIVESTREAM WITH TEAM-MATES ON THEIR MUSIC
+ WHO HAS THE BEST AND WORST TASTE IN THE DRESSING ROOM?
+ FILMED WITH THEIR FAVOURITE ARTISTS
 

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DISTRIBUTION

+ ESTABLISHED SOCIAL AUDIENCE OF MILLIONS
+ SPORTS STARS WITH THE BIGGEST MUSIC ACTS
+ FACEBOOK, TWITTER, INSTAGRAM, YOUTUBE, SNAPCHAT
+ SPOTIFY WILL PROMOTE THEIR VERIFIED ACCOUNTS
+ KICCA WILL SYNDICATE TO OTHER WORLDWIDE MEDIA
+ DRDJ WILL BECOME A GLOBAL BRAND

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WHERE THE SPONSOR GOES


BRANDS CAN APPEAR IN EVERY VIDEO AS:
             •  OVERLAYS DURING VIDEO: SPONSORED BY BRAND
             •  FINAL SCREEN WITH CALL TO ACTION AT END OF VIDEO
             •  STARS WILL MENTION BRAND: I ALWAYS BUY THIS AT…
             •  STARS WILL TELL USERS TO SEE CTA AT END FOR OFFER
             •  BRAND PLACEMENT WITHIN VIDEO WHERE APPROPRIATE
             •  BRAND IS MENTIONED IN ALL SOCIAL MEDIA POSTS
             •  COMPETITIONS WITH THE BRAND OFFERING THE PRIZE
 

            

LINEALINEA

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DRIVING MONETISATION:

SPONSORS, BRANDS AND ADVERTISING

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+ ALL MAJOR BRANDS MOVING TO DIGITAL
+ CLAMOUR FOR AUTHENTIC, COMPELLING, SAFE VIDEO CONTENT
+ MONETISE VIA SOCIAL, SYNDICATION, BRANDED CONTENT AND SPOTIFY
+ INTRODUCING DELE TO BLUECHIP LIFESTYLE BRANDS
+ EXISTING SPOTIFY BRANDS TARGETED (SONY, MINI, SONOS, BEATS)
+ DELE RETAINS CONTROL OVER ALL BRAND ASSOCIATIONS

 

 

 

FOR FURTHER INFORMATION CONTACT

Don Amaechi

d.amaechi@kicca.com