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Exclusive star-driven video content
+  Partnering with over 100 leading international sports stars
+  Footballers, rugby players, cricketers, boxers and Olympians
+  Creating authentic video content
+  Distributing to millions of fans across all media
+  Embedding brands

KICCA & RUGBY: RUGBY WORLD CUP 2015

+   16 legends from 8 countries
+   Over 1,000 videos, filmed by the stars on their mobiles
+   13m+ video views across all social channels
+   Syndication to over 100 global media partners
+   Ranked one of top 10 media influencers

KICCA AND RUGBY:
RUGBY LIVES

+   Fastest growing rugby channel on Facebook
+   A window into the lifestyles of leading rugby stars
+   Exclusive and authentic
+   Players each achieving 100k to 1m video views a week

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KICCA AND RUGBY: THE STARS

Over 50 stars contracted to KICCA with a combined social following of over 5m

2017 BRITISH & IRISH LIONS: THE CONCEPT

+   The largest ever star-led media initiative for one sporting event
+   A 360 degree celebration of the Lions
+   Authentic video contributions from Lions past and present
+   Distribution to millions of fans
+   Culminating in a major charity event

2017 BRITISH & IRISH LIONS:
THE LEGENDS

+   15 pairs of legends, young and old, across the home unions
+   Filmed picking their greatest ever Lions XV
+   Media partnerships (SKY, Mail etc) – VIEWERS/readers voting

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2017 BRITISH & IRISH
LIONS: THE MEMORIES

The greatest memories of the legends
+   My first cap
+   Showing my shirt, my cap
+   Touring New Zealand – what makes it so special?

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2017 BRITISH & IRISH LIONS:
THE ALL BLACK VIEW

Facing the Lions
+   5 All Black legends who faced the Lions (1971, 1977, 1983, 1993, 2005)
+   Their memories of the Lions
+   The Lions – what makes them so special?

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2017 BRITISH & IRISH
LIONS: LION FUEL

+   The food that fuels the Lions
+   Big match meals
+   The Lions cooking with top chefs, talking nutrition
+   The changing diet of the Lions: from 1971 to present day

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LINECLINEC

2017 BRITISH &
IRISH LIONS: THE
TOUR ON VIDEO

+   Daily videos from Lions legends from each home union
+   Predictions, analysis, funnies, interviews 
+   Life on Tour: behind the scenes with current Lions

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DISTRIBUTION TO A
GLOBAL AUDIENCE

+   Videos edited by KICCA and posted by the stars on their social channels
+   Amplified by KICCA through Rugby Lives and social partnerships
+   Video distribution by our partner Grabyo, official partner of Facebook and Instagram
+   Syndicated to major national and international media
+   Target delivery of 20m views

LINECLINEC

CHARITY DINNER 

+   Henry Fraser, former rugby player, now paralysed mouth painter
+   Henry to be commissioned for 15 Lions paintings, for auction
+   Dinner Friday 30th June, the eve of the first Lions test
+   Attended by Lions legends
+   KICCA role to be defined

SPONSOR BENEFITS

+    Intimate association with the Lions through the legends and current stars via a unique media initiative
+    Brand seamlessly embedded in highly shareable, authentic content
+    Delivered to an audience of millions of rugby fans
+    Content for the sponsor’s own site and social channels
+    Charity and hospitality dimension

Delivered by KICCA’s experienced editorial, production, syndication and marketing teams