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THE FOOD CHANNEL OF SPORTS STARS

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KICCA MEDIA

+ We work with major sports stars to create videos watched by millions
+ We are in partnership with over 30 leading international sports stars
+ They are passionate about food and promoting healthy eating
+ We create unique, highly shareable videos on food and cooking
+ Footballers, rugby players, cricketers, Olympians, boxers 

THE POWER OF KICCA

+   Our stars' total social following is

78m

highly engaged fans, with nearly

9m

of them in the UK

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INFLUENCE OF
SPORTS STARS

+   Sports stars' food is their fuel
+   It powers their performance
+   Their lives are built on nutrition and healthy diets

“STUDIES HAVE SHOWN CONSUMERS FEEL THAT
FOOD PRODUCTS BY PROFESSIONAL
ATHLETES ARE GENERALLY HEALTHY”

(CBS Interactive 2013)

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WHAT WE OFFER

+   Minimum of 1m views guaranteed
+   Delivered through authentic star-led content
+   Focus on stars' passion for food and cooking 
+   A clear and powerful message:
     
-   pasta key to an athlete's diet
     
-   recipes are easy to cook
     
-   healthy and nutritious
     
-   part of the training regime

JAMES HASKELL FILMS CHRIS ROBSHAW AFTER ENGLAND WIN

CONTENT

+   Pasta dishes will regularly feature on Fuel
+   Mini-series on pasta being developed
+   We will regularly promote other pasta dishes
+   Stars feature in a wide range of themes

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ACTIVATION 

+   VERTICAL FILMING
+   Scripted shoots with branding and key messages 
+   Videos edited separately for key social channels
+   Our stars share videos on their social media
+   Our network of food influencers repost and share
+   Global reach through KICCA Media syndication
+   Brands can post content to their own channels

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HOW IT WORKS

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THEMED CONTENT

+    Video content on a single theme or recipe - eg eggs
+    Our leading nutritionists create a series of dishes
+    Our stars promote eggs as a great source of protein
+    Tiered content to suit any budget or promotion

KICCA STARS

GET CRACKING

+   Juan Mata cooks his mother's Spanish Omelette recipe
+    Ashley Young learns to cook Eggs Benedict with a twist
+    Sam Warburton says his omelettes are best in Britain
+    Other stars challenge him
+    Kasper Schmeichel learns to cook a perfect soufflé
+    Danny Care admits he can't poach eggs - we teach him

SCRUMMY: Sam Warburton reckons his omelettes are best

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CONTENT TYPES
 

Adebayo "The Beast" Akinfenwa lends his name

TIER 1

+   FOOD VIDEO OR STILL
+   ONE RECIPE OR PRODUCT
+   BRANDING
+   POSTED TO SOCIAL BY THE STAR

TIER 2

+   ONE STAR
+   ONE VIDEO
+   VOICE OVER 
+   ONE RECIPE
+   BRANDING
+   POSTED TO SOCIAL BY THE STAR 

JAMES HASKELL VOICES OVER HIS MATCHDAY MEAL

JUAN MATA LEARNS TO COOK SOME HEALTHY MEALS

TIER 3

+   ONE VIDEO SERIES
+   ENDORSES BRAND
+   BRANDING 
+   1-3 RECIPES ON A THEME 
+   POSTED TO SOCIAL BY THE STAR

TIER 4

+   TWO OR THREE STARS IN VIDEO SERIES
+   ENDORSES BRAND
+   BRANDING 
+   ADD 3 OR 4 INGREDIENTS 
+   1-3 RECIPES ON A THEME 
+   POSTED TO SOCIAL BY THE STAR

AMIR KHAN, JASON KENNY & LAURA TROTT, AND ASHLEY YOUNG

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PARTNERSHIP
OPPORTUNITY

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•  "BE THE PLATE/INGREDIENT/PRODUCT PLACEMENT"
•  3- TO 6-MONTH DEAL
•  eg "PLATES SUPPLIED BY..." CREDIT
•  CAN INCLUDE CALL TO ACTION
•  OR BUY NOW OPTION

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Compared to average brand pages, our stars enjoy far superior user engagement and interaction with their content

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THE PROBLEM

FACING CONTENT

MARKETERS

+  Low organic reach
+  Which means low awareness and low engagement
+  Which often means little or no differentiation
+  And ultimately low ROI

SOME EXAMPLES

+   Tailored recipes
+   Masterclasses
+   Product launches
+   Seasonal promotions
+   Products used in shoots

WHAT WE

DELIVER

+   30-60 second videos for social media
+   Longer versions for YouTube
+   Scripted and planned content
+   Branding woven into the content
+   Themed videos on a single topic
+   Content for an event or launch
+   Seasonal videos for example Christmas