+

KICCA MEDIA

+ KICCA creates food related content with over 30 top sports stars
+ Footballers, Olympians, boxers, rugby players and cricketers 
 

 

REACHING 78M FANS

+ They have a global social following of over 78M fans
+ Nearly 9M in the UK, making KICCA a major media influencer

 

 

LINEALINEA

THE PROBLEM

FACING CONTENT

MARKETERS

+  Low organic reach
+  Which means low awareness and low engagement
+  Which often means little or no differentiation
+  And ultimately low ROI

Jamie Roberts and Danny Care with George Foreman Grill

THE OPPORTUNITY 

+   We offer a low-cost branded content solution  
+   Our stars can promote a brand's products
+   Their passion is food and cooking
+   They are shareholders in our business
+   Together we create authentic, organic content
+   It delivers against key brand objectives

+

 

INFLUENCERS

+   We offer the widest reach of any influencer network
+   Engagement rates up to 20 times better than average
+   We leverage our key partnerships to boost reach
+   Working with Facebook, Instagram and Twitter

JAMES HASKELL FILMS CHRIS ROBSHAW AFTER ENGLAND WIN

OUR SOLUTION

+   Vertical filming
+   Reach audiences with key brand messages
+   Reach audiences with key brand messages 
+   Sponsorship and product placement opportunities
+   Suits any budget, brand or objective

LINEALINEA

SOME EXAMPLES

+   Tailored recipes
+   Masterclasses
+   Product launches
+   Seasonal promotions
+   Products used in shoots

LINEALINEA

BENEFITS WE

CAN OFFER 

+  We manage our stars’ social media
Ensures sponsor tagging and sharing
We tap into a huge food influencer network
Lets us reach a targeted food audience
 

WHAT WE

DELIVER

+  30-60 second videos for social media
+  Longer versions for YouTube
+  Scripted and planned content
+  Branding woven into the content
+  Themed videos on a single topic
+  Content for an event or launch
+  Seasonal videos for example Christmas

LINEALINEA

+

EXAMPLE CONTENT

+

Adebayo "The Beast" Akinfenwa lends his name

TIER 1

+   FOOD VIDEO
+   ONE RECIPE
+   BRANDING
+   COPY ONLY FROM STAR
+   NO STAR PARTICIPATION
+   PERMISSION TO USE THEIR NAME ONLY

TIER 1

+ ONE STAR
    + VOICE OVER 
   +  ONE RECIPE
  +   BRANDING

JAMES HASKELL VOICES OVER HIS MATCHDAY MEAL

JUAN MATA LEARNS TO COOK SOME HEALTHY MEALS

TIER 3

+   ONE STAR VIDEO
+   ENDORSES BRAND
+   PRODUCT BRANDING 
+   PLUS 1-3 RECIPES ON A THEME

TIER 4

+   TWO OR THREE STARS IN VIDEO
+   PRODUCT BRANDING
+   ENDORSE BRAND IN MINI CAMPAIGN 
+   ADD 3 OR 4 INGREDIENTS

AMIR KHAN, JASON KENNY & LAURA TROTT, AND ASHLEY YOUNG

JAMIE ROBERTS & DANNY CARE USE THE GEORGE FOREMAN GRILL

TIER 5

+   THREE OR FOUR STARS IN VIDEO
+   SEEN USING APPLIANCE OR GADGET 
+   EG GEORGE FOREMAN GRILL
+   ENDORSEMENT FOR PRODUCT

LINEALINEA

PARTNERSHIP
OPPORTUNITY

                     +

•  "BE THE PLATE/INGREDIENT"
•  3- TO 6-MONTH DEAL
•  eg "PLATES SUPPLIED BY..." CREDIT
•  CAN INCLUDE CALL TO ACTION
•  OR BUY NOW OPTION

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