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THE FOOD CHANNEL OF SPORTS STARS

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PASTA DISHES FUELLING
WORLD CLASS ATHLETES


“MUM USED TO COOK US SPAGHETTI BOLOGNESE - AND THAT'S WHY I'M SIX FOOT FIVE!” 
Jamie Roberts

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KICCA MEDIA

+ We work with major sports stars to create videos watched by millions
+ We are in partnership with over 30 leading international sports stars
+ They are passionate about food and promoting healthy eating
+ We create unique, highly shareable videos on food and cooking
+ Footballers, rugby players, cricketers, Olympians, boxers 

THE POWER OF KICCA

+   Our stars' total social following is

75m

highly engaged fans, with nearly

6m

of them in the UK

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INFLUENCE OF
SPORTS STARS

+   Sports stars' food is their fuel
+   It supercharges their performance
+   Their lives are built on nutrition and healthy diets

“STUDIES HAVE SHOWN CONSUMERS FEEL THAT
FOOD PRODUCTS PROMOTED BY PROFESSIONAL
ATHLETES ARE GENERALLY HEALTHIER”

(CBS Interactive online survey 2013)

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MASSIVE REACH OF OUR INFLUENCERS

WHAT WE OFFER

+   Minimum of 1m views guaranteed
+   Delivered through authentic star-led content
+   Focus on stars' passion for food and cooking 
+   A clear and powerful message:
     
-   pasta key to an athlete's diet
     
-   recipes are easy to cook
     
-   healthy and nutritious
     
-   part of the training regime

CONTENT

+   Pasta dishes will regularly feature on Fuel
+   Mini-series on pasta being developed
+   We will promote other pasta dishes
+   Stars feature in a wide range of themes

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ACTIVATION 

+   VERTICAL FILMING 
+   Maximum length 60 seconds
+   Scripted shoots with branding and key messages 
+   Videos edited separately for key social channels
+   Our stars share videos on their social media
+   Our network of food influencers repost and share
+   Global reach through KICCA Media syndication
+   Brands can post content to their own channels

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A RANGE OF OPPORTUNITIES

+    We offer a range of opportunities to suit any budget
+    You can be one ingredient of several in one or two shoots
+    Or you can be the main ingredient in mini-series/multiple recipe