+

+ World’s biggest music streaming service
+ 100m users creatING £1.5bn annual revenue
+ New focus on video content

+

KICCA MEDIA

Exclusive star-driven video content


+ Partners with leading sports stars
+ Create videos, boost following and monetise
+ Focus on their passions
+ MUSIC, FOOD, INK, STYLE, CARS

 

REACHING 125M FANS

+ KICCA STARS HAVE OVER 75M FOLLOWERS ON SOCIAL
+ CREATING 1M VIEWS A WEEK
+ KICCA SYNDICATION TO 125M FANS

 

 

LINEALINEA

FUSION OF SPORT

AND MUSIC

+ Leading Premier League players share their music
+ Big match anthems, special mixes, rap battles
+ Exclusive behind-the-scenes content. Safe, organised.
+ Players react to latest tracks and music news
+ Fans pick tracks for pre-match playlist (viral comp)
+ Brands baked in, competitions and offers

+

LEADING PREMIER

LEAGUE FOOTBALLERS

+ ESTABLISHED social audience of millions
+ set piece FILM interviews AND APP POSTING
+ FOOTBALLERS with the biggest music acts
+ PLUS OTHER WORLD CLASS SPORTS STARS
+ DRDJ will become a global brand

 

KICCA STARS’
GLOBAL REACH

DRDJ: A GLOBAL PARTNERSHIP
+ Building KICCA stars’ brands in partnership with Spotify
+ KICCA footballers reach all key Spotify territories
+ Indonesia and India to Vietnam and Brazil
+ Launch target 20m views per month building to 50M

+

LINEALINEA

ENGAGED STARS WHO ARE PASSIONATE ABOUT MUSIC & EMBRACE THE CONCEPT

 

Target is 1m video views a week across all platforms and syndication
+  Spotify will promote JACK'S Verified Account
Minimum 2 x 30-second videos a week including:
       
      •  His playlist for each Bournemouth game
         
    •  Films himself in car, gym, latest tracks, picking his playlist
            
  One of 20+ stars filming reaction to trending stories
          
   •  VIDEO team-mates on THEIR MUSIC (FEATURE SPECIALS)
          
   •  Trading Playlists (one-off) with artists (eg Stormzy)
 

BEYOND MUSIC

+ KICCA WORKS WITH STARS ACROSS ALL LIFESTYLE SECTORS
+ KICCA LAUNCHING ITS STAR-LED FOOD CHANNEL IN AUGUST 2016
+ Launching style, ink, pets, motoring and other lifestyle channels Jan 2017
 

LINEALINEA

BENEFITS TO JACK

Minimum guarantee for 12 months
Target to double that through share in net profit above guarantee (impact)
JACK retains IP and control over content
+  THE MORE JACK CREATES/POSTS, THE GREATER HIS EARNING POWER
+  KICCA/Grabyo app (Used by BBC, Wimbledon, La Liga, NFL)
+ Working with JACK’S social team
+ KICCA admin access to social accounts to streamline posting/sharing
HIGH LEVELS OF ENGAGEMENT WITH A GROWING WORLDWIDE FAN BASE

LINEALINEA

+

DRIVING MONETISATION:

SPONSORS, BRANDS AND ADVERTISING

+

 

 

+ All major brands moving to digital
+ Clamour for authentic, compelling, safe video content
+ Target existing Spotify brands  (Sony, Mini, Sonos, Beats)
+ Monetise through social, syndication, branded content, Spotify
+ Introducing JACK to blue chip lifestyle brands
+ JACK retains control over all brand associations

 

 

 

TIMELINE

                     +

PARTNERSHIPS WITH LEADING SPORTS STARS      -      SEPTEMBER-DECEMBER
FILMING TRIALS     -     ON SIGNING
SOFT LAUNCH   -     NOVEMBER 
FULL LAUNCH WITH FULL TEAM AND PR CAMPAIGN   -    DECEMBER

                                                                                  +